ABOUT THE PAW PAL™

Helping Dogs Feel Calm, Safe & Loved

The Paw Pal™ was created for pet parents who want more than just “another toy”. We wanted a simple, soothing way to help anxious and high-energy pups feel calm in everyday moments.

Our Story

We’ve seen firsthand how stress can affect dogs – from shaking during storms, to pacing the house when left alone. The Paw Pal™ calming lick mat was born from a simple idea: turn those stressful moments into something comforting.

By turning food into a slow, enriching activity, we help dogs relax, focus and feel safe. Every detail – from the textures to the design – is made with your dog’s wellbeing in mind.

Pastel, calming design Built for real pet homes Stress relief in small moments

Our Promise To You

We keep things simple: thoughtful products, clear communication and support when you need it. When you shop with The Paw Pal™, you’re choosing a small team that genuinely cares about your pet’s comfort.

If you ever have questions about how to use the mat, what to put on it, or how to help your dog feel calmer, we’re here to help.

Kind support Pet-parent first mindset No complicated jargon
Designed for real life
Not just for photos – made to be used during baths, crate time, storms and everyday “zoomies”.
Comfort-first approach
Everything we do is focused on helping dogs feel calmer, not overwhelmed.
For all kinds of pups
From clingy to confident – if your dog loves food, The Paw Pal™ can become their new calming ritual.
Thank you for supporting a small pet brand that truly cares about your dog’s emotional wellbeing. 🐾